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Art Primo Exclusive Interview: Day in the Lyfe Magazine




Day in the Lyfe Interview - by Michal Okonski - Oct. 10 2008

Day in the Lyfe Magazine is what you get when you throw your favorite graffiti magazine, the Suicide Girls site, and Myspace photos of your friend's sister into a blender and compile them into a magazine. The team behind Day in the Lyfe has been working hard for years to deliver a high quality magazine that leaves an impression in the world of graffiti publications. They started out really small as a zine and grew into a full grown graffiti magazine. The future looks promising for them and we will be here to watch them continue to shine.

Art Primo: When did you first starting making Day in the Lyfe and why?

Day In The Lyfe:In 2001 we started throwing the idea around, it seemed like a fun project to get into.

AP: Now on it's eighth issue, how has the magazine progressed since it's first issue?

Day: It was originally a 24-page zine. Through time its gotten thicker and has a more professional look & feel. We try to keep the content fresh and inspiring.

AP: How many people do you have working on any given issue and how long does it usually take to produce?

Day: We have quite a few people who participate in the ritual. We have different folks working on writing, editing, design, articles, etc. Every issue is a different process. It takes months to get an issue together. We all do this on our spare time, it's not a full time gig. A lot of us swing hammers during the day.

AP: What's your typical design and production process?

Day: Find some sexy content, collect dialogue, images, designs, whatever it takes. Throw it around a few times. Then the printer pukes out a bunch of magazines.

AP: What makes your magazine different from other graff mags?

Day: hmmmm, well of course we all document the art of graffiti, but besides that, our other content is suicide girls, Murray's stories, and some oddball stuff our readers can relate to. We like to keep it pretty open as far as what we can report about. The other graff mags are our allies. People who read ours probably read theirs, and vise versus.

AP: How do you feel that the Internet has affected your magazine?

Day: It would probably have been near impossible to do this without the Internet. Mostly business wise. The Internet was able to give us access to the globe. Its how we find a lot of our advertisers, and it's a main line of communication for everyone.

AP: It's really nice of the Suicide Girls to contribute photos to many of your issues. How did you hook up with them, and can we look forward to more in the future?

Day: We have been fans of the SG before the mag was around. And they are definitely a lively bunch. So I asked them if they want to do a collaboration, and they were obviously down with the scene. So far it's been a hit. And it should continue on...

AP: Do you rely mostly on your own photographers for flicks or is there a large percentage from outside sources?

Day: It's a lot of both. We get a ton of contributions. Sometimes people slip in naked photos of their friends sisters. That's our next magazine.

AP: Who would you love to get an interview with and why?

Day: Maybe Mike Tyson, hobos, the dude who pumps my gas looks like he's hiding something.

AP: Can you tell us about any interviews that you enjoyed or that went better than expected?

Day: The video interviews are interesting because we get to chat with folks while they are taking care of business. It's a real hands on experience.

AP: Who are some of your favorite writers and why?

Day: So many crafty folks out there. It's hard to say. The innovators are always nice.

AP: What do you think about the current state of graffiti? And how does that relate to your magazine?

Day: It's becoming a pretty mainstream thing. I see graff in so many corporate commercials, advertising, video games, etc. its good in a business sense. It takes away from the original underground element. It's certainly evolving/transforming.

AP: What can we look forward to seeing in the coming issues?

Day: Cage fights, Canadian human trafficking, and the usual stuff

AP: When can we expect Day in the Lyfe The Movie to come out? And what can we expect to see in the film?

Day: The release is at Scribble Jam 08 in Cincinnati. Heavy hitter writers from coast to coast. So far the response has been pretty darn good.

AP: Can you tell us about any interesting events that have occurred because of the magazine?

Day: There have been many memorable moments. I saw a 100-pound Asian model from Canada eat 37 hotdogs and win a contest.

AP: What's your favorite thing about your job?

Day: The hands on experience with the graffiti art movement today.